Gutenberg or Elementor: The Ultimate Comparison Guide

In the vast world of WordPress, two names have been at the forefront of the page-building debate: Gutenberg and Elementor. Both have their advocates and critics, and the choice between them often boils down to individual needs and preferences.

Gutenberg or Elementor: which one should you choose?

What is Gutenberg?

Gutenberg was launched in 2018 and quickly established itself as the standard block editor for WordPress. Unlike traditional editors, Gutenberg introduced a more intuitive approach to content creation:

Ease of use: Even for those new to WordPress, getting the hang of Gutenberg is relatively straightforward. Its interface is clean and user-friendly.

Drag-and-drop functionality: This feature is a game-changer. Instead of navigating through multiple menus, users can simply drag and drop blocks to create content. This not only speeds up the content creation process but also makes it more enjoyable.

With its innovative features and the backing of WordPress, Gutenberg has made a significant mark in the world of website building.

What are Gutenberg Addons?

Gutenberg Addons are tools designed to amplify the capabilities of the Gutenberg editor. They provide users with additional features that aren’t available in the standard version of Gutenberg.

Extensions and add-ons: These are essentially plugins that, once installed, integrate seamlessly with Gutenberg to offer enhanced functionality.

Examples of add-ons and their features:

  • Block Library: Adds a variety of design blocks to Gutenberg.
  • Advanced Typography: Allows users to fine-tune the typography of their content.
  • Custom Layouts: Provides tools for creating unique page layouts.

These addons ensure that Gutenberg remains flexible and adaptable to the diverse needs of its user base.

What is Elementor?

Elementor is a powerful page builder that has gained immense popularity in the WordPress community. It stands out for its versatility and user-friendly interface.

Overview and Popularity: Since its inception, Elementor has grown exponentially. Its user base spans millions, and it’s often the go-to choice for many web designers and developers.

Features, widgets, and design capabilities:

  • Drag-and-Drop Editor: Allows users to design pages in real-time with ease.
  • Responsive Design: Ensures that websites look great on all devices.
  • Widget Library: Offers a wide range of widgets for adding different functionalities to a page.
  • Pro Templates: Premium designs available for various niches and industries.

Elementor’s robust set of tools and features make it a favorite among professionals and hobbyists alike.

Elementor: Free vs. Pro

When diving into Elementor, one of the first decisions users face is choosing between the Free and Pro versions. Both have their merits, but they cater to different needs.

Comparison of the free and paid versions:

  • Free Version: Offers a solid set of tools for basic website building. It’s a great starting point for beginners.
  • Pro Version: Expands on the free version with advanced widgets, templates, and design capabilities.

Pricing and features of the premium plans:

Elementor Pro starts at a reasonable price, considering the plethora of features it unlocks.

Users get access to premium templates, advanced widgets, and e-commerce capabilities, among other things.

For those serious about web design, the Pro version is a worthy investment.

Related article: 5 Best Page Builders for Beginners

Page Builders vs. Block Editors

The debate between page builders and block editors is a hot topic in the web design community. Both have their strengths and cater to different audiences.

Differences between page builders and block editors:

  • Page Builders: Offer a more comprehensive design experience. They come with a wide range of tools and widgets, allowing for intricate designs.
  • Block Editors: Focus on content creation. They provide a more streamlined approach to building pages, using blocks to add different types of content.

How they affect the design and functionality of websites:

Page builders give more design freedom, but they can be overwhelming for beginners.

Block editors, like Gutenberg, make the process simpler but might lack some advanced design features.

In the end, the choice between them boils down to the specific needs and expertise of the user.

Page Builders and the Future of Web Design

The landscape of web design is ever-evolving, and page builders play a pivotal role in shaping its future.

The evolution of Gutenberg:

Since its introduction, Gutenberg has undergone numerous updates, each enhancing its capabilities.

The WordPress community anticipates even more advanced features, making Gutenberg a formidable tool in the coming years.

The continued relevance of page builders:

Despite the rise of block editors, page builders like Elementor remain crucial for intricate web designs.

Their flexibility and extensive toolset ensure they remain a staple in the web design toolkit.

Gutenberg and Elementor Compared

When comparing Gutenberg and Elementor, it’s essential to delve deep into their functionalities. Here’s an in-depth comparison based on 11 metrics:

Ease of Use: Both offer user-friendly interfaces, but Elementor’s drag-and-drop might edge out for some.

Customization: Elementor provides more design flexibility, while Gutenberg focuses on content structuring.

Performance: Gutenberg, being a native WordPress editor, might have a slight advantage in speed.

Extensions & Add-ons: Both have a rich ecosystem of extensions, but Elementor’s is more expansive.

Pricing: Gutenberg is free, while Elementor has both free and premium versions.

Integration: Gutenberg seamlessly integrates with WordPress, while Elementor works as an additional plugin.

Templates: Elementor boasts a vast library of templates compared to Gutenberg.

Mobile Responsiveness: Both ensure mobile-friendly designs, but Elementor offers more control.

SEO: Gutenberg’s simplicity might be more SEO-friendly, but Elementor isn’t far behind.

Support: Elementor Pro users get premium support, while Gutenberg relies on community support.

Community: Both have strong communities, but Elementor’s user base is more extensive.

Key Features of Gutenberg and Elementor

Both Gutenberg and Elementor have carved out their niches in the world of web design, thanks to their unique features.


  • Block Editor: Allows users to add content in blocks, making the process structured and straightforward.
  • Native WordPress Integration: Being the default editor for WordPress, it offers seamless integration.
  • Reusable Blocks: Create a block and use it across multiple posts or pages.
  • Full-Site Editing: A feature in development that aims to provide more control over site-wide design elements.


  • Drag-and-Drop Editor: Offers real-time editing with a visual interface.
  • Widget Library: A vast collection of widgets for various functionalities.
  • Theme Builder: Customize every part of your theme without code.
  • Popup Builder: Design and integrate popups with ease.

Key Differences between Gutenberg and Elementor

While both tools serve the purpose of content creation and design, they have some distinct differences:

  • Nature: Gutenberg is a block editor integrated into WordPress, while Elementor is a full-fledged page builder plugin.
  • Customization: Elementor offers deeper design customization compared to the content-focused Gutenberg.
  • Learning Curve: Gutenberg’s simplicity might be easier for beginners, while Elementor might require some time to master all its features.
  • Extensions: Elementor has a broader range of third-party extensions compared to Gutenberg.
  • Pricing: Gutenberg comes free with WordPress, while Elementor offers both free and premium versions.

Live Editing Experience

The live editing experience is a crucial aspect of any web design tool, allowing users to see changes in real-time.


  • Real-time Preview: As you add or modify blocks, you can instantly see how the content will appear on the front end.
  • Simplified Interface: The focus is on content, ensuring that the live editing experience is clutter-free and straightforward.


  • Visual Drag-and-Drop: Elementor’s interface lets you design while viewing the site as visitors would, making adjustments on the fly.
  • Instant Feedback: Any changes, be it design or content, reflect immediately, providing a truly live editing experience.

Responsive Features

In today’s mobile-centric world, responsiveness is non-negotiable for any website.


  • Mobile Optimization: Gutenberg ensures that the content looks good on all devices by default.
  • Adjustable Block Settings: Some blocks allow tweaks for mobile views, ensuring optimal display.


  • Device Preview: Users can switch between desktop, tablet, and mobile views while editing.
  • Responsive Controls: Elementor provides tools to adjust margins, padding, and other settings specifically for different devices.

Advanced Features

While both Gutenberg and Elementor cater to beginners, they also offer advanced features for seasoned web designers.


  • Full-Site Editing: An upcoming feature that will allow users to design entire websites, not just content.
  • Custom Block Patterns: Create and save unique block designs for reuse.
  • Block Directory: A growing collection of third-party blocks to enhance functionality.


  • Theme Builder: Design entire themes, including headers, footers, and archive pages.
  • Popup Builder: Create and integrate popups with advanced triggers and conditions.
  • Dynamic Content: Pull content from WordPress and display dynamically, ideal for custom post types.
  • Impact on Page Speed

Page speed is crucial for user experience and SEO. How do these platforms fare?


  • Lightweight: Being integrated into WordPress, it’s optimized for speed by default.
  • Minimal Overhead: Fewer features mean less bloat, leading to faster loading times.


  • Optimized Code: Elementor is built with speed in mind, but the use of additional widgets can impact load times.
  • Conditional Loading: Load only the scripts and styles used on a page, improving performance.


Cost is often a deciding factor when choosing a tool.

  • Gutenberg: Completely free as it’s the default editor for WordPress.
  • Elementor: Offers a free version with basic features. The Pro version, with advanced features, comes at a premium, starting at $49/year for a single site.

Building a Page with Gutenberg and Elementor

Creating a page, whether with Gutenberg or Elementor, can be a breeze if you follow the right steps.


  • Login to WordPress: Navigate to your dashboard.
  • Add New Post/Page: Click on ‘Posts’ or ‘Pages’ and then ‘Add New’.
  • Use Blocks: Click on the ‘+’ icon to add blocks. There are blocks for paragraphs, images, headings, and more.
  • Customize Blocks: Each block has its own settings. Adjust as needed.
  • Preview & Publish: Click on ‘Preview’ to see how it looks. If satisfied, hit ‘Publish’.


Install Elementor: From the WordPress dashboard, go to ‘Plugins’, then ‘Add New’. Search for Elementor and install.

  • Create New Page: Navigate to ‘Pages’ and click ‘Add New’. Then click ‘Edit with Elementor’.
  • Drag-and-Drop: Use the Elementor interface to drag widgets onto your page.
  • Customize Widgets: Each widget has its own settings panel on the left.
  • Preview & Publish: Click on the ‘Eye’ icon to preview. If it looks good, click on the green ‘Publish’ button.


Q1: Why is Gutenberg faster than Elementor?

Gutenberg is integrated directly into WordPress, making it inherently optimized for the platform. On the other hand, Elementor is a plugin, which means it adds additional code that might slow down the website slightly.

Q2: What is the difference between Gutenberg as a default WordPress editor and Elementor as a plugin?

Gutenberg is the standard block editor for WordPress, focusing on content creation. Elementor, as a plugin, offers more advanced design capabilities, allowing for intricate layouts and designs beyond just content.

Q3: Why is Gutenberg considered better in terms of speed and integration with WordPress?

Being the default editor, Gutenberg is seamlessly integrated with WordPress. This tight integration, combined with its simplicity, often results in faster page load times compared to third-party plugins like Elementor.

Final Decision

Both Gutenberg and Elementor offer unique strengths. While Gutenberg provides a seamless and lightweight experience for content creation, Elementor shines in advanced design capabilities. The choice ultimately depends on individual needs: simplicity and speed with Gutenberg or design flexibility with Elementor.

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