How to Change Woocommerce Product Url ?

In the ever-evolving world of e-commerce, having a robust online presence is crucial for success. WooCommerce, the popular WordPress plugin, enables entrepreneurs to create and manage online stores efficiently. One fundamental aspect of managing an online store is optimizing its URLs. In this article, we will explore the intricacies of changing WooCommerce product URLs to enhance your store’s SEO performance.

Understanding the Importance of URLs

Your website’s URLs are more than just addresses; they play a pivotal role in determining your online visibility and user experience. Here’s why they matter:

The Significance of Clear and Descriptive URLs

Clear, concise, and descriptive URLs not only help search engines understand your content but also provide a better user experience. Visitors are more likely to click on URLs that convey what the page is about.

SEO Ranking Factor

Search engines consider URLs when ranking web pages. Optimizing your URLs can improve your website’s search engine rankings, potentially leading to increased organic traffic.

User-Friendly Navigation

User-friendly URLs are easier to remember and share. This makes it simpler for your customers to return to specific products on your site or share them with others.

How to Change WooCommerce Product URLs?

Now, let’s dive into the practical steps to change WooCommerce product URLs:

Step 1: Log in to Your WordPress Dashboard

Access your WordPress dashboard, where you manage your WooCommerce store.

Step 2: Navigate to Products

Click on the “Products” tab on the left-hand side menu to access your product listings.

Step 3: Edit the Product

Select the product whose URL you want to change and click “Edit.”

Step 4: Change the Permalink

Scroll down to the “Permalink” section and click on “Edit” next to the existing permalink.

Step 5: Customize the URL

Enter the new, SEO-friendly URL for your product. Ensure it is descriptive and includes relevant keywords.

Step 6: Save Changes

Click “Save” to update the product with the new URL.

PRO TIP: Keyword Research

Before changing your product URLs, conduct keyword research to identify the most relevant and high-performing keywords for your products. Incorporate these keywords into your new URLs for maximum SEO benefits.

  1. The Impact of URL Changes

Changing your WooCommerce product URLs can have both positive and negative impacts. It’s essential to be aware of these consequences:

Positive Impact

  1. Improved SEO: Optimized URLs can lead to better search engine rankings.
  2. Higher Click-Through Rates (CTR): Clear and descriptive URLs attract more clicks.
  3. Enhanced User Experience: User-friendly URLs make navigation easier.

Negative Impact

  1. Broken Links: Changing URLs without proper redirects can result in broken links, leading to a poor user experience.
  2. Temporary SEO Fluctuations: While search engines adjust to the new URLs, you might experience temporary ranking fluctuations.
  3. Best Practices for URL Optimization

To make the most of your WooCommerce product URL changes, follow these best practices:

1.Keep it Short and Descriptive

Ensure your URLs are concise and accurately reflect the product or page’s content.

2.Use Hyphens

Separate words in your URLs with hyphens (-) rather than underscores (_) or spaces.

3.Include Keywords

Incorporate relevant keywords into your URLs to improve search engine rankings.

4.Avoid Stop Words

Eliminate stop words like “a,” “the,” and “and” from your URLs to keep them clean and focused.

5.Implement 301 Redirects

If you change URLs, set up 301 redirects from the old URLs to the new ones to maintain SEO equity.

6.Regularly Audit URLs

Periodically review and update your URLs to ensure they remain relevant and optimized.

How to Change WooCommerce Product URL?

Are you ready to enhance your WooCommerce store’s SEO by changing product URLs? Follow the steps and best practices outlined in this article to ensure your online store is primed for success.


Q: Will changing my WooCommerce product URLs negatively impact my SEO rankings?

A: While there may be temporary fluctuations, proper optimization and 301 redirects can help maintain or even improve your SEO rankings over time.

Q: How often should I audit and update my URLs?

A: It’s a good practice to audit your URLs at least once every few months to ensure they align with your SEO strategy.

Q: Can I change my product URLs multiple times?

A: Yes, you can change them multiple times, but it’s essential to follow best practices and set up proper redirects to avoid SEO issues.

Q: Should I hire a professional to handle URL changes for my WooCommerce store?

A: If you’re not confident in making URL changes yourself, hiring a professional with experience in WooCommerce and SEO can be a wise investment.

Q: Are there any tools to help with keyword research for URL optimization?

A: Yes, several SEO tools, such as SEMrush and Ahrefs, can assist you in finding relevant keywords for URL optimization.

Q: Can I revert to the old URLs if I’m not satisfied with the changes?

A: Yes, you can revert to the old URLs, but it’s crucial to set up proper redirects to avoid SEO issues and broken links.


Changing WooCommerce product URLs is a valuable strategy for enhancing your online store’s SEO and user experience. By following the outlined steps and best practices, you can optimize your URLs effectively. Remember that SEO is an ongoing process, so regularly review and update your URLs to stay competitive in the ever-evolving digital landscape.

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