How to Connect Woocommerce to Instagram?

In this digital age, where online shopping is booming, it’s essential for businesses to have a strong online presence. One way to achieve this is by connecting your Woocommerce store to Instagram. Instagram is not just a platform for sharing photos; it’s a powerful tool for e-commerce. In this article, we’ll guide you through the process of connecting Woocommerce to Instagram, step by step. Let’s dive in!

How to Connect Woocommerce to Instagram?

Connecting your Woocommerce store to Instagram can open up a world of opportunities for your business. It allows you to showcase your products to a vast audience, increase brand visibility, and drive more sales. Here’s how you can do it:

Step 1: Create a Business Instagram Account

Before you can connect Woocommerce to Instagram, you need to have a business account on Instagram. If you already have one, skip to the next step. If not, follow these simple steps to create one:

  1. Open the Instagram app and go to your profile.
  2. Tap on the three horizontal lines in the top-right corner.
  3. Click on “Settings.”
  4. Scroll down and select “Account.”
  5. Tap “Switch to Professional Account.”
  6. Follow the prompts to set up your business profile.

Step 2: Set Up Your Woocommerce Store

To connect your Woocommerce store to Instagram, you need to ensure that your online store is in top shape. Here are some tips to get it ready:

  • Optimize Product Listings: Make sure all your product listings are complete with high-quality images, accurate descriptions, and competitive prices.
  • Mobile Optimization: Ensure that your website is mobile-friendly since many users access Instagram via mobile devices.
  • Secure Checkout: Implement a secure and user-friendly checkout process to boost customer trust.

Step 3: Install and Configure the Woocommerce Instagram Plugin

Now, it’s time to bridge the gap between your Woocommerce store and Instagram using a plugin. Follow these steps:

  1. Login to your WordPress dashboard.
  2. Go to “Plugins” and click on “Add New.”
  3. Search for “Woocommerce Instagram” and install the plugin.
  4. Activate the plugin.
  5. Go to the plugin’s settings and connect your Instagram account.
  6. Follow the prompts to complete the setup.

Step 4: Create an Instagram Shopping Catalog

To showcase your products on Instagram, you need to create a product catalog. Here’s how:

  1. Go to Facebook Business Manager.
  2. Click on “Commerce Manager.”
  3. Select “Data Sources” and then “Catalogs.”
  4. Create a new catalog and add your products.
  5. Set up your catalog for Instagram Shopping.

Step 5: Connect Your Catalog to Instagram

Now that your catalog is ready, it’s time to link it to your Instagram account:

  1. Go back to your Instagram app.
  2. Go to your profile and tap on “Edit Profile.”
  3. Under “Public Business Information,” click on “Page.”
  4. Select the Facebook page associated with your catalog.

Step 6: Enable Shopping on Instagram

To make your products shoppable on Instagram, you need to enable the shopping feature:

  1. Go to your Instagram settings.
  2. Click on “Business.”
  3. Tap on “Shopping.”
  4. Select the catalog you want to connect.
  5. Follow the on-screen instructions to complete the setup.


Q: Can I connect multiple Woocommerce stores to one Instagram account?

Yes, you can connect multiple stores, but each store must have its own Instagram business account.

Q: Is it free to connect Woocommerce to Instagram?

Yes, connecting Woocommerce to Instagram is free. However, keep in mind that you may incur advertising costs if you choose to run ads on Instagram.

Q: Can I sell digital products on Instagram through Woocommerce?

Absolutely! Woocommerce allows you to sell physical and digital products on Instagram, making it a versatile platform for e-commerce.

Q: Do I need a large following on Instagram to connect my store?

No, you don’t need a large following. You can start connecting your store to Instagram regardless of your follower count.

Q: How long does it take to set up the Woocommerce Instagram connection?

The setup process typically takes a few hours, but it may vary depending on the size of your catalog and the complexity of your products.

Q: Can I connect my Woocommerce store to Instagram if I use a different e-commerce platform?

Yes, you can still connect your store to Instagram by following a similar process, even if you’re using a different e-commerce platform.


In today’s competitive e-commerce landscape, connecting your Woocommerce store to Instagram is a strategic move that can significantly boost your online presence and sales. By following the steps outlined in this comprehensive guide, you can seamlessly integrate your store with Instagram and tap into a vast audience of potential customers. Start your journey towards e-commerce success today!

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