How to Setup Woocommerce Subscriptions ?

In the ever-evolving world of e-commerce, finding innovative ways to keep your customers engaged and generate a consistent revenue stream is crucial. One powerful tool that can help you achieve this is WooCommerce subscriptions. Setting up WooCommerce subscriptions on your online store can turn one-time shoppers into loyal customers, ensuring a steady income for your business. In this comprehensive guide, we will walk you through the process of setting up WooCommerce subscriptions, providing insights, tips, and answers to frequently asked questions.

How to Setup WooCommerce Subscriptions?

Setting up WooCommerce subscriptions may seem complex at first, but with our step-by-step guide, you’ll find it surprisingly straightforward.

Step 1: Install and Activate WooCommerce Subscriptions

Before diving into the setup process, you’ll need to make sure you have WooCommerce installed on your WordPress website. Once you’ve done that, follow these simple steps:

  1. Go to your WordPress dashboard.
  2. Navigate to ‘Plugins’ and click ‘Add New.’
  3. Search for ‘WooCommerce Subscriptions.’
  4. Click ‘Install Now’ and then ‘Activate.’

Step 2: Configure Subscription Settings

With WooCommerce Subscriptions activated, you need to configure your subscription settings. This is where you can set the rules and terms for your subscriptions:

  1. Go to ‘WooCommerce’ > ‘Settings.’
  2. Click the ‘Subscriptions’ tab.
  3. Adjust the settings to match your business needs. You can set subscription lengths, trial periods, and more.

Step 3: Create Subscription Products

Now, it’s time to create subscription products that you want to offer to your customers:

  1. Go to ‘WooCommerce’ > ‘Products.’
  2. Add a new product or edit an existing one.
  3. In the ‘Product Data’ section, select ‘Simple Subscription’ or ‘Variable Subscription.’
  4. Configure the product details, pricing, and billing cycle.

Step 4: Set Up Payment Gateways

To accept payments for your subscriptions, you need to set up payment gateways. WooCommerce supports various payment methods, including PayPal and Stripe:

  1. Go to ‘WooCommerce’ > ‘Settings.’
  2. Click the ‘Payments’ tab.
  3. Configure your preferred payment gateways.

Step 5: Add Subscription Options to Your Website

Make it easy for your customers to subscribe by adding subscription options to your website:

  1. Create subscription plans or tiers to provide customers with options.
  2. Display subscription options prominently on your product pages.

Step 6: Test Your Subscriptions

Before going live, thoroughly test your subscription setup to ensure everything works as intended:

  1. Place test orders to verify the checkout process.
  2. Confirm that customers receive subscription-related emails and notifications.

Step 7: Launch and Promote

Once you’ve tested your setup and are confident in its functionality, it’s time to launch your WooCommerce subscriptions:

  1. Promote your subscription offerings through marketing channels.
  2. Monitor and analyze subscription performance.

Frequently Asked Questions

How much does WooCommerce Subscriptions cost?

WooCommerce Subscriptions is a premium extension and requires a yearly subscription fee. Pricing may vary depending on your business needs, but it’s a worthwhile investment to boost your revenue.

Can I offer free trials to my customers?

Yes, WooCommerce Subscriptions allows you to offer free trials to your customers. You can set the trial period when configuring your subscription products.

Is it possible to offer both physical and digital products as subscriptions?

Absolutely! WooCommerce Subscriptions supports both physical and digital products, giving you the flexibility to offer a wide range of subscription options.

How do I handle subscription cancellations and refunds?

WooCommerce Subscriptions simplifies the process of handling cancellations and refunds. You can manage these requests directly from your WooCommerce dashboard, ensuring a hassle-free experience for your customers.

Can I customize subscription emails and notifications?

Yes, you can customize subscription-related emails and notifications to match your brand’s style and tone. This helps create a consistent and professional customer experience.

Are there any restrictions on the number of subscription products I can create?

There are no specific restrictions on the number of subscription products you can create with WooCommerce Subscriptions. However, it’s essential to consider your website’s performance and your ability to manage multiple subscriptions effectively.


Setting up WooCommerce subscriptions can be a game-changer for your online store. By offering subscription options, you can boost customer loyalty and create a steady stream of revenue. Follow the steps outlined in this guide, and you’ll be well on your way to successfully implementing WooCommerce subscriptions on your website. Start today and watch your e-commerce business thrive with this powerful tool.

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